Luz de Luna

CHILE

Brief

Luz de Luna specializes in unique pieces, it is a sexy clothing store, but it is not a sexshop. It has class, distinction, is fashion and style for women.

We see ourselves as an example of female empowerment. It is about helping women to love each other, pamper themselves, feel safe and attractive.

DELIVERABLES

Logo
Brand Manual
Social Media Advertising

Tools

Procreate
Adobe Illustrator
Adobe Photoshop

Results

Luz de luna is characterized by being a brand very close to its customers. It is concerned with providing personalized and direct attention. They are concerned that women inadvertently become separated from their femininity in the whirlwind of the movement for equality between men and women

For this reason we choose to use elements and organic forms made by hand to highlight the human part that characterizes them. A custom typeface was built and the emblem was developed using manual techniques and then digitized. The golden ratio was used for the composition of the logo.

Sketch